If Madhur Bhandarkar attempts for trilogies based on pragmatic issues – (Page 3, Corporate, Traffic Signal, Fashion & Jail), here’s ad filmmaker Anto

Sanjeev Lamba has been appointed as CEO of Motion Pictures Business, Reliance Big Pictures. Being a prodigious entrepreneur, Sanjeev has a vast experience over the arena of entertainment field: advertising, consumer products licensing, video games and movies of which 15 years have been in senior international positions.

Much before laying his participation into Big Pictures, Sanjeev was associated with Ogilvy and Mather in Mumbai and New Delhi, The Walt Disney Company in Hong Kong, Tokyo and California, the Weinstein Company in New York.

Striding across the successful track of trenchant career, Sanjay Lamba has assured about marking his feat to a greater significance with Big Pictures.

Says Sanjeev: “We are currently undergoing a significant change in the way Indian movies are made, distributed and marketed. Reliance is well positioned to be a long term global media and entertainment player, particularly in movies. I am looking forward to working with talented senior team already in place to build a strong profitable global movie business …”